Portfolio

We bring different perspectives, united by a shared commitment to purposeful work, thoughtful execution, and genuine connection. Here are some of the success stories Hope Smith has over seen during her career to date.

“…united by a shared commitment
to purposeful work, thoughtful execution, and genuine connection.”

Backed by experience across PR, influencer marketing, and event management, House of Hope brings the clarity and precision needed to maximise every opportunity. From shaping the narrative to selecting the right voices and crafting experiences that resonate, each element is designed to work in sync—elevating your brand, amplifying your message, and ensuring every touchpoint delivers impact. The result is a presence that feels considered, connected, and built to last.

For the UKLASH x The Dubai Girl event, we brought together a carefully curated mix of influencers, media, and community guests—ensuring the right people were in the room for an exclusive screening of Bride Hard. The experience seamlessly blended entertainment with brand storytelling, elevated by a motivational talk that set an inspiring tone and created a deeper emotional connection with attendees. Each guest received a thoughtfully curated UKLASH goodie bag, extending the brand beyond the moment and into everyday routines.

Designed as a community-first experience, the event focused on authentic, meaningful engagement with direct consumers. The strong turnout and positive response translated into increased brand affinity—turning attendees into loyal, trusting customers and strengthening UKLASH’s connection with its audience.

For the Panasonic Pamper Parlour, we transformed a bus into a fully branded beauty experience—bringing a mobile salon directly to consumers across high-footfall locations including Bluewater Shopping Centre and Westfield London. By positioning the activation in high-visibility spaces and attracting the right mix of media, influencers, and the public, we created an accessible yet high-impact brand moment.

Guests were invited to enjoy complimentary hair styling using Panasonic’s latest tools, delivering a hands-on, personalised experience that showcased product performance in real time. This immersive, on-the-go concept drove strong engagement and organic visibility—elevating brand awareness and translating directly into increased sales.

For the launch of two new coffee machines from Sage Appliances Middle East, we curated a highly targeted guest list—bringing together the right mix of key media and influential voices within the coffee and lifestyle space to drive strong attendance and immediate buzz. The event was designed as an interactive, walk-through experience, allowing guests to explore the machines firsthand through curated tastings, live demonstrations, and direct engagement with the brand.

This immersive approach kept energy high and reinforced the value of hands-on experiences. Beyond the launch moment, strategic influencer seeding and sustained media coverage extended the campaign’s reach—keeping the machines front of mind, strengthening their position in the market, and driving measurable growth across the Middle East.

For the Skin Laundry x Third Avenue activation, we hosted an exclusive influencer lunch—bringing together the right mix of voices to elevate brand awareness for both partners. Set against the backdrop of Burj Khalifa and the fountains, the experience delivered a refined, immersive setting. Guests received personalised skincare consultations from a professional dermatologist, creating expert-led, meaningful engagement while showcasing Skin Laundry’s credibility.

The activation strengthened visibility and drove influencer-led buzz, while increasing membership awareness and attracting new customers. Extending beyond the moment, exclusive offers for Third Avenue guests encouraged trial and sustained engagement—building ongoing connection with both brands.